Find out about audience trends & changing user behaviour with our insight studies developed in conjunction with leading global research bodies.

Africa Affluent Millenials

How Africa's growing middle-class consumers engage with different brands.

Science of Engagement

Analysing the link between emotions and their effect on campaign objectives.

Audio: Activated

How to leverage the persuasive power of branded podcasts on listeners.

Science of Memory

Exploring the relationship between emotions and memory with neuroscience.